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DOWNERS GROVE, Ill., June 15, 2016 /PRNewswire-USNewswire/ -- Expert insights into the key trends, business challenges and opportunities in today's technology market will be explored when CompTIA, the nonprofit association for the technology industry, hosts its second annual ChannelCon Vendor Summit.

The Vendor Summit runs parallel to ChannelCon, the industry's premier conference for collaboration, education and networking, Aug. 1-3 at the Diplomat Resort and Spa in Hollywood, Fla.

"The Summit is an exclusive offering for ChannelCon attendees, providing them with insights and opinions from executives with some of the industry's most influential vendors and distributors," said Kelly Ricker, senior vice president, events and education, CompTIA. "It's especially relevant as a learning and networking forum for the channel chiefs and senior executives who lead the tech vendor community."

The ChannelCon Vendor Summit agenda will explore the issues shaping conversations and making headlines within the IT channel and across the industry. Scheduled sessions include:

• Transforming in the New Era – The summit's opening keynote by Tim Curran, CEO of the Global Technology Distribution Council, will examine the latest industry trends and forecasts, including fast-growing product categories; which channel partners are doing the most purchasing; partner attitudes on cloud; new distribution models; and the cost of various routes to market.
• Changing Landscape of Distribution – Executives will discuss how leading distributors are responding to the cloud and other market innovations that have dramatically rearranged the ways in which vendors and the channel operate, make money and go to market.
• What's Keeping Vendors Up at Night? – This interactive session will feature a panel of leading vendors, who will share insights on the critical trends impacting the channel ecosystem. Attendees will have the opportunity to discuss with their vendor partners the issues keeping them up at night.
• Being a High Performing Sales Organization Requires a Hard Reset on Conventional Thinking – Tiffani Bova, global, customer growth and innovation evangelist for Salesforce.com, will deliver the Summit's closing keynote, outlining what she thinks the modern channel sales force will look like in the future. She'll challenge conventional thinking, advocating for pushing sales toward a customer-driven mindset and away from an internal performance-based management.

"The Summit is a strong complement to ChannelCon's solution provider-focused education and discussion tracks," Ricker said.

To register for ChannelCon 2016, visit https://www.comptia.org/events/view/comptia-channelcon-2016. Media and industry analysts are encouraged to attend ChannelCon 2016. Highlights from CompTIA ChannelCon will be available on Twitter and Facebook with the hashtag #ChannelCon16.

To learn more about CompTIA visit CompTIA online, Facebook, LinkedIn and Twitter.

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SOURCE CompTIA