Austin, TX – July 31, 2017 – Booth #800 – Today at CompTIA ChannelCon 2017, Intermedia, a leading cloud business applications provider to SMBs and the channel partners that serve them, announces the availability of two new automated marketing campaigns to help solution providers capitalize on market activity around ransomware and Microsoft® Office 365®.
Marketing campaigns made easy – no experience necessary
Channel partners want to focus on growing their businesses. However, they frequently don’t have the time or expertise to run marketing campaigns that can be critical to that growth. Without a team of people dedicated to the creation of compelling content and the coordination of targeted delivery, architecting effective and impactful marketing campaigns can seem overwhelming. Intermedia addresses this dilemma.
With Intermedia’s proven white-label automated solution, partners can execute month-long integrated marketing campaigns in a matter of minutes, including expertly crafted emails, landing pages, social media posts, and more. Additionally, partners are provided with a campaign metric dashboard to track successes, and real-time alerts so they can strike while leads are hot.
“In the age of digital transformation, an effective marketing strategy is business critical for partners,” said Tim Stanton, Director of Channel Marketing at Intermedia. “Partners have minutes to dedicate to marketing, not weeks. We feel it’s our responsibility to make marketing easy. Intermedia’s automated marketing platform gives partners compelling campaign content that helps them generate leads and drive demand for their Intermedia solutions – at no cost and under their own brand.”
“In the past with marketing, you knew it or you blew it,” said Char Ferguson, Owner & Operator at Just Call the IT Guy. “Intermedia’s automated marketing platform features have brought me to the moon and back! Just pick the dates you want the campaign to go, and you’re done. I pick up new customers with each campaign, and better still, I’ve tripled my revenue in just two years. I’m also on track to grow my business by 130 percent this year. I attribute that success to the support Intermedia provides. It’s so easy to use, we get it for free, and Intermedia adds new campaigns and other resources all of the time. Talk about making it easy for partners to sell!”
Read the case study to learn more about Just Call the IT Guy’s success story.
New integrated campaigns create more opportunities with customers and prospects
Since launching the platform in January 2016, Intermedia has produced a wide variety of lead-generating campaigns. Intermedia is growing this resource pool all the time, including the availability of two new campaigns on August 1, 2017:
Office 365 Email Risks: How Protected Are You?
Office 365 is a great choice for business email, but it’s not beyond the risk of everyday email threats. This campaign demonstrates how unpredictable service outages, non-malicious employee mistakes and general human errors can be just as serious and costly to businesses as external email threats. The campaign highlights essential Intermedia solutions to pair with Office 365 to help protect against these issues.
When Ransomware Strikes, How Fast Could You Recover?
Ransomware is tricky to manage because it’s often caused by human error. The biggest cost is not the ransom payment, but rather, it’s the downtime and the resulting hit to sales and employee productivity. This campaign educates businesses about the threat of ransomware and how easily it can strike. Utilizing a built-in interactive calculator, campaign recipients can assess potential downtime costs, and learn how Intermedia’s real-time gray-label backup solution with one-click restore functionality helps with rapid recovery.
Register for Intermedia’s August 3rd webinar to receive a demo of both of these new campaigns.
Visit booth #800 during ChannelCon between July 31 – August 2, 2017 to meet with Intermedia reps and learn more about these campaigns and Intermedia’s full suite of cloud-based solutions. Show attendees can receive a free prospect list of 500 contacts when they launch their first marketing campaign. For more on all the benefits of Intermedia’s Partner Program, visit www.intermedia.net/resellers.
About Intermedia
Intermedia integrates the essential IT applications that companies need to do business, including email, voice, backup and file sharing, productivity, identity and access management, security and archiving – all delivered by a single provider and integrated into one control panel. Intermedia services offer enterprise-grade security, a 99.999 percent uptime service level agreement and J.D. Power-certified 24/7 support.
Intermedia’s 800+ employees serve more than 100,000 business customers and 6,500 active partners, including VARs, MSPs, distributors and telecoms. Its Partner Program lets partners sell under their own brand with control over billing, pricing and other elements of their customer relationships. Intermedia is the world’s largest independent provider of Exchange email in the cloud and a leading cloud voice service provider. For more information, visit Intermedia.net or connect with us on Twitter, Facebook or LinkedIn.
Contacts
Melanie Lombardi
Intermedia
650.285.5857
PR@intermedia.net
Katie Halloran
LEWIS for Intermedia
619.308.5222
IntermediaUS@teamlewis.com
Microsoft and Office 365 are either a registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.
J.D. Power 2016 Certified Assisted Technical Program, developed in conjunction with TSIA. Based on successful completion of an audit and exceeding a customer satisfaction benchmark for assisted support operations. For more information, visit www.jdpower.com or www.tsia.com.